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DATA ENRICHMENT

Most clients are sitting on a databases or many disparate list sitting on CRM, spreadsheets or similar.

We can help to merge and purge data by using electronic screening, matching, de-duping and appending. These processes will get you to a point where your data is clean but not necessarily current or relevant.

In order to confirm that contacts are still in the right position at the company you have them recorded in and with a valid email address, we would use telemarketing. In order to comply with GDPR for direct marketing purposes you will need to be able to demonstrate legitimate interest or gain consent. We can help by either gathering current demographic information to determine interest or update the data subject’s preferences.

It is more cost effective to clean data from previous clients and prospects that to find new data as the companies are often still relevant it is more likely that contacts have moved on/ email addresses have changed. However we can also enhance data by using web research and calling to build new records to a brief.
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