Head of Marketing
As with many events, Blockchain Live made visitor conversion from reg to attendance a primary objective of the marketing campaign. To do this we looked at the channels available to us that give us the direct contact with our audience. Procomms with their extensive experience in the events sector understand this and as such made the onboarding process extremely easy for us, guiding us with script and solutions. In addition, the engagement with the visitor means we get immediate feedback as to why visitors that are not attending won’t be so we can adapt to suit their needs or ensure they are aware of the full value the day offers. Our research indicated that using the telesales for viscom improves conversion by 5%. Which is a significant number of our tier 1 audience.