Recruiting salespeople – where did the interviewee go? - ProCom Connections
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Recruiting sales
people, where did the interviewee go?
Did you know that the unemployment rate in the UK is currently estimated to be 3.8% and hasn’t been this low since October-December 1974? 

Recruitment is a hard game but recruiting for salespeople is a different game altogether. Especially with the employment pool shrinking daily.
What is the secret to keeping the best salespeople?
We know that finding salespeople is hard but finding salespeople that will deliver is even harder.

You may have tried every agency going? You’ve also tried permanent VS temporary. So, what do you do? Many people find they eliminate the headache by outsourcing but it’s not for everyone. There’s one key thing that we think you need to do to make sure your hiring the best salesperson so can we talk about that…

I’ve been hiring salespeople for over 30 years. I’ve run a call centre for over 20 years, and I’ve seen the best and the worst out there. Yes – they interview well. They’re good at selling so of course they can sell themselves.

How often have you found that they just don’t deliver? Perhaps they just don’t understand the brand or can’t quite seem to relate? 

So, how do you make sure you’re recruiting the best salespeople?
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You train them. And, you train them properly.
Some of my best salespeople have had no sales experience at all. I’ve hired salespeople with sector specific experience, no experience, all the qualifications, b2b, b2c … you name it, I’ve seen it.

However, what we’ve managed to perfect is the training process. I bring them into our environment, I give them the comprehensive training programme and only once they’ve successfully passed this training would I then place them on the phone. I can then make sure that they work on relevant client outsourced campaigns before I even consider putting them on a recruitment client site or offering them a position within my sales and marketing agency.

You must invest in good people, and you cannot just give them a script or introduce the offering and expect it them to be able to sell, no matter how experienced they are. How much time are you really investing in your new sales recruits?
If the answer is not enough, you can download our template training guide here.